Public Service Announcements

PSAs are one of the most effective and least expensive marketing strategies in publicizing your message on television. If you are affiliated or need partnering assistance with a non-profit organization, Five Star Productions can help you take advantage of millions of dollars of free air time on local stations, cable channels, and major broadcast and cable networks, who run PSAs regularly to service their communities and fill unused commercial time. PSAs can be :60, :30 or :20 seconds in length. For maximum air time potential, we recommend a package of all three.

Five Star's key to managing successful PSA campaigns is to build relationships with programmers and public service directors to ensure placement - not just distribution of your PSA. We know which stations have the best track records for airing PSAs, what the preferred lengths are and how PSAs are scheduled into rotations. Facts you can count on:
  • Clearance of over 40% of leading stations serviced in major markets
  • Distribution and placement of PSAs to maximize the reach of your target market
  • Our fee includes all negotiations with major television markets
  • Cost per telecast will not exceed the agreed upon amount or we credit the difference
  • Millions of dollars worth of free air time garnered
  • Fast reporting at a moment's notice
  • Reporting on 100% of stations that receive your PSAs through our four-tier tracking method, including electronic encoding and monitoring through SIGMA
  • Regular bi-monthly reports including market name and rank, station affiliation and call letters, number of airings, Nielsen audience impressions, dollar value of air time used
Our services are all-inclusive:
  • Development of station distribution lists
  • SIGMA encoding for tracking and reporting
  • All tape duplication - dubs formatted for each station's preference
  • Shipping
  • Complete station follow-up via telephone, mail, fax or email
  • Reporting for 26 weeks with updated reports issued bi-weekly





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